The Scheduling Institute was developed by Jay Geier when working as Vice President of Marketing for a large private practice in Georgia. Geier’s marketing resulted in a great deal of phone calls to the office, but the calls just weren't converting into new patients. Jay Geier came to the realization it did not make any difference the amount of phone calls his marketing resulted in if the people responding to the phones didn't know the best way to convert these calls into brand-new patients. With this realization the theory guiding the Scheduling Institute was given birth to. Geier put in the coming years understanding telephone calls made to the practice and trying out a variety of systems for dealing with these calls. Eventually, telephone calls began to produce brand new patients, with as much as 601 new clients scheduled in a single week.
https://www2.simembers.com/ – The Scheduling Institute Members Login
https://www.youtube.com/user/schedulinginstitute – The Scheduling Institute Youtube Channel
Jay Geier spoke at conventions while building the Scheduling Institute’s first product: a self-study kit, termed the New Patient Generation System, which taught health professionals the best way to control their most precious asset – their staff members. The self-study kit was initially unveiled in 1997. Although the guide was working and health professionals were growing their new patients, Jay could see that the self-study kit on it's own didn’t provide sufficient accountability for several health professionals. In 2005 the Scheduling Institute implemented its very first membership program, which integrated telephone accountability for doctors as well as their office personnel.
In The Year 2006, one doctor came to the realization that he was never going to take time to put into action the self-study kit on his own, so he asked Geier to come to his practice to implement the guide and teach his organization face-to-face. Soon after coming back from the training, Geier could tell that having in-office courses seemed to be extremely effective for a practice’s growth and engagement, but knew that he wasn't prepared to personally travel from coast to coast to train practices. As a substitute, he personally picked and trained Scheduling Institute’s “Certified Training Specialists”, and started offering in-office trainings – coined “On-Site Trainings” – to clients.